Book Review | The Feed by Nick Clark Windo | Blog Tour

The Feed Blog Tour

Hey guys! Second blog tour in a month, and I’m so excited to be a part of this blog tour, I loved this book! Hope you all enjoy.





Book Review | The Feed by Nick Clark Windo | Blog TourThe Feed by Nick Clark Windo
Published by Headline on January 25th 2018
Genres: Science Fiction
Pages: 368
Buy on Book Depository

THE FEED by Nick Clark Windo is a startling and timely debut which presents a world as unique and vividly imagined as STATION ELEVEN and THE GIRL WITH ALL THE GIFTS and explores what it is to be human in the digital age.

It makes us. It destroys us

The Feed is everywhere. It can be accessed by anyone, at any time. Every interaction, every emotion, every image can be shared through it.

Tom and Kate use The Feed, but they have resisted addiction to it. And this will serve them well when The Feed collapses.
Until their six-year-old daughter, Bea, goes missing.
Because how do you find someone in a world devoid of technology? And what happens when you can no longer trust that your loved ones are really who they claim to be?




I was sent this book for an honest review.

Okay this book really made me think about the future and what we’re doing to our planet, seriously guys, we’re really messing the world up! But on to the book. I didn’t read all of the synopsis before I read this – I was drawn into the book from the social media campaign Headline did where they pretended they got hacked! Did you catch it? It was brilliant. Anyway, I didn’t know that Bea went missing until it happened, which was pretty surprising for me as I was wistfully hoping everything was gonna be okay for them.

The Feed is something that’s in human’s brains (I think) and near enough every human uses it, so much so that normal social interactions are pretty much obsolete. What I really loved as well was the terminology used in the book to describe people’s action on the feed. They ‘sprayed’ thoughts as opposed to Tweet or post. They had ‘pools’, ‘mundles’ which were like memory videos. There are so many I can’t quite remember them all. Things go from bad, to worse, to shitfuck, which kept me gripped all the way through.




The majority of the first half of the book is told from Tom’s point of view, switching to Kate about half way through. It was really well done, and there was even one bit where I (no spoilers so this is hard to describe) had to read back to be sure of something. The language used was precise and clever, read it carefully guys!

When we’re in the Feed, the formatting of the text changes and it’s an excellent representation. I even loved how ads were represented in this new technology. Everything happens so fast in the Feed, and when they’re disconnected from it life feels slow to them.

There was a brief moment just after Bea was taken that I almost got bored, almost! For about 5 pages, then it picked right back up again. So if you get to that slump, stick with it! There are so many twists and turns, with revelations and foreshadowing/hints coming at you throughout, often in the form of flashbacks.




Characters is a tough one as I really want to avoid spoilers. They felt really well developed, their actions justified by their behaviours. It was really interesting to see the different kind of people, those who resisted the feed so were relatively normal in this post-apocalyptic world, then those who were completely addicted and struggled to even remember simple words. Fascinating. Again, the more I want to say on it the more spoilers I’m gonna give.


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